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Jose Rojas founded Big Booty Bread Co. in 2005 inspired by his roots in Latin American culture and his insatiable taste for baked goods. As just one bite into any of the bakery’s signature products will reveal, from guava turnovers, dulce de leche cupcakes and peanut butter cookies to freshly baked bread and croissants, Jose Rojas possess more than the know-how to bake—it is a skill born from within you.


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Have your Big Booty, and wear it too.



Tel 212.414.3056


261 W 23rd Street

New York, NY 10011

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Monday-Friday 8AM-9PM

Saturday 9AM-9PM

Sunday 10AM-8PM


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